Every entrepreneur, I think, has his or her weird ticks. One of mine is that I answer the main phone for our office here. Granted, there are only a couple of us here (99.5% of our parks management people are actually in the parks, something that differentiates us from the government agencies we work with). But answering the phone and sometimes directing calls is one way I sort of keep on top of what is going on.
Anyway, one result of this is I personally hear all the spam calls that come to our company, of which calls to sell us merchant (ie credit card) processing services and to sell us toner are by far the most common.
Since I assume rational behavior by whatever firm is paying these people to make calls, I suppose they must get results. But that amazes me. Does some business after the 27th call asking to speak to the person who buys toner suddenly wake up and say, "Sure, send me some toner!" on the 28th call? Ditto on merchant services. In fact, though I put toner in the headline, merchant services amaze me even more as they are likely much closer to a buying company's core customer service processes than is printer toner. Do people really buy based on cold calls? I suppose they must.
It has been observed to me that this is just like the Nigerian email scam -- people are amazed folks still try this. But in my mind it is different. With an email scam, the costs are virtually zero so it costs nothing to spam zillions of people on the off chance one might be a hit. For business sales, though, there has to be more of a cost to spam people. (By the way, for this reason I proposed long ago that a tenth of a cent per email charge would end most spam and phishing.