As a libertarian, I have no desire to grade the choices they are making. I just don't want to subsidize them, though this seems to be the proud message of the ad campaign: "Obamacare subsidizes bad choices and dangerous behavior".
This has to be one of the more bizarre moments in the history of insurance. Never before has any insurance company likely ran ad campaigns aimed at attracting the worst risks. The irony of course is that President Obama needs to sell this to young people precisely because most of them won't use it.