We tried out the new IPic theater yesterday. They are shooting at a super-premium niche, and we went for the top package. For our money we got free valet parking, free popcorn, and an unbelievable luxury recliner seat as nice and roomy and comfortable as anything in your house. Waiters brought food and drinks (including cocktails) to our seats, and my wife got a nice pillow and blanket. Not sure I am taking the kids to the smurf movie (yes, there is one coming) at this place, but it was a great date night with the wife, and in the current economy had a sort of Fiddling While Rome Burned kind of vibe to it.