This is probably the first ever inside reference to my novel. The funny part is that when I read TJIC's post, I thought "hmm, Preston Marsh, where have I heard that name?" LOL. By the way, the business idea Travis has is actually intriguing
Restaurants get napkins and linens as a service "“ every day, they trade huge bags of dirty whites for clean whites. They are in the business of cooking food and hiring wait staff, not in the business of knowing how to bleach things (or in the business of picking out linens that can stand up to bleach).
So what does clothing as a service entail? It could include cleaning, sizing, rotating wardrobes as fashions change, etc.
It removes some hassles, and bundles responsibilities in the place where there are economies of scale "“ people in the fashion industry can and will know more about sizing, cleaning, coordinating, etc. than consumers.
I and others have thoughts on the model in the comments.
By the way, for those who have not read my book, Preston Marsh is an entrepreneur who has made money in a series of sortof odd business models. Years ago I used to get bored at parties (actually, I still get bored at parties but I no longer use this entertainment technique) and make up occupations for myself. I remember convincing one woman who had recent evidence that I could not ski well that I was on the Olympic Ski Jumping Team ("You don't have to turn in ski jumping!")
Anyway, all the business models in the books are ones I made up for myself on the fly at parties. One involves building fountains in malls and then recouping the investment by harvesting coins from them. Another, which is central to the book, is a sort of guerrilla marketing startup which does some lifestyle consulting with teens but makes its money placing products in the hands of the coolest, trendsetting teens at high schools (a model that has since been emulated by a couple of real-life companies).
By the way, the book is still on sale at Amazon and available on the Kindle for download. Just search "BMOC."