OK, I have to call bullsh*t on a certain cultural phenomenon. At the risk of uttering a blasphemy, I have to say that In and Out Burger is simply not very good. It seems to be hot among teens, so I get dragged to it from time to time by my kids, but the burgers are just meh and the fries are simply bad. Among fast food joints, Wendy's is much better and we have a veritable explosion of gourmet burger places here in Phoenix (a trend I applaud as mightily as I did the craft beer phenomenon) that are all much better. As a regional phenomenon that builds a cult following as it spreads east, it reminds me of nothing so much as the similar Coors beer craze in the 70's, where easterners used to illegally carry Coors over state lines to bring some back home (e.g. Smokey and the Bandit). And Coors sucks too.