Greg Patterson has an interesting post (at least to political neophytes like me) on how not to write a political hit piece. For example:
The theme of the piece is that Jim Ward is an outsider and that Schweikert is a career politician. Then lead quote is from...an incumbent Congressman. Dude, that's awesome. I like John Shadegg, but he's been in Congress for 16 years. So Ward is telling me that he's an outsider by showing me that he's been endorsed Arizona's longest-serving Republican Congressman?