Am I the only one who is wildly less likely to buy an Audi after Sunday? Advertising is often about image. Frankly, almost none of the ads yesterday addressed their product's or service's value propositions in any real way. They are trying to connect their product with images and emotions - Coke has always been great at that. Beer commercials always try to connect their product with, well, sex with hot women. This is pretty traditional for beer, though less so for ISP hosting until GoDaddy came along.
So now "Audi" has been permanently tied up in my mind with intrusive state control and loss of individual liberty. Perhaps they were trying to be funny, but I really got the impression they were more than half serious, maybe because several of the examples (composting, light bulbs) are real issues subject to state control even in parts of this country.
Update: Obama appointee expresses need for SWAT teams in neighborhoods to enforce energy efficiency.