The scariest part for me is not just the rules, but the frank admission that they will be enforced unequally as the FTC says it will apply discretion as to who to prosecute for picayune violations and who they won't. As I often say to folks, even if you trust this administration (e.g. "your guys") to not abuse this power, what about the next administration (ie "the other guys")?
Olson has a priceless picture a medical blogger snapped at a recent trade show showing that there is reason to fear that rules aimed at ridiculously small conflicts of interest will be enforced even when they are dumb:
Anyone who has been involved in NCAA recruiting can tell you the absurd results that flow from defining even tiny freebies as violations. For example, when I interview high school students for Princeton, I have to be careful not to buy them lunch or coffee on the off-chance they turn out to be athletes where such a purchase could trigger a recruiting violation.