Comments on: City Branding

By: rich v

rich v — Tue, 22 Apr 2008 19:42:53 +0000

What's wrong with the name Peoria, love or LEAVE IT!!!!

I've asked around and most people I talked to agree this is some politician
that wants to mark his or her territory and that if you follow the money trail, someone is getting a little a kick back.

I'm so sick of government wasting money, on things that DON'T improve the quality of life.

By: Tony Edwards

Tony Edwards — Tue, 22 Apr 2008 16:50:32 +0000

In “The Cruel Sea” one of the characters, Lockhart, is reminiscing about his time in an advertising agency. To informally resign, when asked for a slogan for Bolger’s Treacle Toffee, he thinks for a moment, then writes, “Bolger’s Treacle Toffee, Rich and Dark ,like the Aga Khan”! Then he collects his hat and leaves.
Thought you might enjoy it, but I’m not going to bother explaning who the Aga Khan was to the younger set.

By: Paul

Paul — Tue, 22 Apr 2008 15:14:03 +0000

Not too long ago, Baltimore spent something like $500k for the new slogan “Baltimore: Get In On It”

By: Bob S

Bob S — Tue, 22 Apr 2008 12:33:43 +0000

Remember when NBC paid around $800,000 for a new logo, a big red N, that U Nebraska had already copyrighted?

By: John Moore

John Moore — Tue, 22 Apr 2008 01:31:38 +0000

Remember when Phoenix spent $500,000 to "beautify" the ~~Squaw Peak~~ Piestewa Parkway, ending up with various silly "pots" on the sound wall, to represent the Hohokam - all done by a firm from the NorthEast?

At least we had some humor - when a wag gold-painted a toilet and put it on the sound wall near these "pots." It was pretty funny, but the city was remarkably efficient at removing the offending object de art.

By: la petite chou chou

la petite chou chou — Mon, 21 Apr 2008 23:19:58 +0000

My friend just told me that Portland got a new slogan too. She couldn't even remember it. I checked their website and still failed to figure out what it is. I think it used to be "the city that works" because that's what is on the side of all the city-owned vehicles---not sure about THAT. The website is kinda drab too.

How did you all find out how much the cities paid for those new slogans?

By: Craig

Craig — Mon, 21 Apr 2008 21:51:02 +0000

I guess Logan, UT got a bargain with its $25,000 logo.

By: dearieme

dearieme — Mon, 21 Apr 2008 21:41:57 +0000

In the next few years a good motto for a city might be “Not bankrupt”.

By: Tom R

Tom R — Mon, 21 Apr 2008 20:34:58 +0000

$81,000 is nothing. Baltimore spent $500,000 in 2006 for a consultant to come up the slogan ‘Get In On It”.

By: Adam Milnor

Adam Milnor — Mon, 21 Apr 2008 20:11:31 +0000

Given that Phoenix’s extremely expensive effort to convince people that downtown Phoenix is actually called “Copper Square” has been nothing but a disaster, I’m surprised Peoria would choose to go down the same path. I guess in the world of cookie-cutting Arizona suburbs in takes a marketing firm from Tenn. to set you apart by providing a completely arbitrary slogan.