A couple of posts ago, I wondered how Radio Shack still survives when CompUSA is now dead. Thanks to a reader, I find that the Onion has already plowed this ground:
Despite having been on the job for nine months, RadioShack CEO Julian
Day said Monday that he still has "no idea" how the home electronics
store manages to stay open.
"There must be some sort of business model that enables this company
to make money, but I'll be damned if I know what it is," Day said. "You
wouldn't think that people still buy enough strobe lights and extension
cords to support an entire nationwide chain, but I guess they must, or
I wouldn't have this desk to sit behind all day."
The retail outlet boasts more than 6,000 locations in the United
States, and is known best for its wall-sized displays of
obscure-looking analog electronics components and its notoriously
desperate, high-pressure sales staff. Nevertheless, it ranks as a
Fortune 500 company, with gross revenues of over $4.5 billion and
fiscal quarter earnings averaging tens of millions of dollars.
"Have you even been inside of a RadioShack recently?" Day asked.
"Just walking into the place makes you feel vaguely depressed and
alienated. Maybe our customers are at the mall anyway and don't feel
like driving to Best Buy? I suppose that's possible, but still, it's
I give up. But the whole Onion article is very funny and worth reading.