It always happens this way.
Pick a random message: Let's say I want my folks at Matagorda to know that what they do is important. So I visit from time to time and tell them they are doing a great job. I will email them with the same message, emphasizing how important Matagorda is to the company. Each quarter I will compliment them on their results. I will show Matagorda in all my long-term strategy documents as one of our core operations. Every time I am on the phone with them I thank them for their had work at so important a facility.
And then one of our employee's mailman's wife's gynecologist's dog's veterinarian's receptionist might say at a social gathering that she heard our company was leaving Matagorda and the next day I will have 8 people emailing me to ask me why I was about to fire everyone and, further, how mad they were to hear about it second hand.
Sometimes I want to just give up.