Comments on: Does the Web Demand New PR Technologies? http://www.coyoteblog.com/coyote_blog/2004/12/does_the_web_de.html Dispatches from a Small Business Sun, 12 Feb 2012 09:39:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: jonathan carson http://www.coyoteblog.com/coyote_blog/2004/12/does_the_web_de.html/comment-page-1#comment-397 jonathan carson Thu, 06 Jan 2005 02:53:38 +0000 http://coyote-blog.com/wordpress/2004/12/does_the_web_de.html#comment-397 <p>Hello, and thanks for the mention of BuzzMetrics. Regarding the comments, there are a huge variety of clipping services that notify you when specific keywords show up on the web. The problem for large brands/corporations is that this results in a huge stream of "clips" with no context as to what it means or what the company should do about it. That is why BuzzMetrics exists - to help our clients understand the ramifications of the word of mouth that consumers generate. </p> <p>If you are interested in this topic, WOMMA.org is a great resource! Thanks again.</p> Hello, and thanks for the mention of BuzzMetrics. Regarding the comments, there are a huge variety of clipping services that notify you when specific keywords show up on the web. The problem for large brands/corporations is that this results in a huge stream of “clips” with no context as to what it means or what the company should do about it. That is why BuzzMetrics exists – to help our clients understand the ramifications of the word of mouth that consumers generate.

If you are interested in this topic, WOMMA.org is a great resource! Thanks again.

]]> By: Adam http://www.coyoteblog.com/coyote_blog/2004/12/does_the_web_de.html/comment-page-1#comment-396 Adam Mon, 20 Dec 2004 17:44:00 +0000 http://coyote-blog.com/wordpress/2004/12/does_the_web_de.html#comment-396 <p>What we need is the modern technology version of the clipping service. The technology would probably be pretty straight forward - a company wouldn't even have to build it's own search engine - it could just take a full snapshot of the Google results one day and compare those results to a search the next week, and look for changes. Or, better yet, why doesn't Google provide this service to corporate accounts itself?</p> <p>Good news! Not only does Google already do this, but it's FREE. They call it "Google Alerts", and the website is http://the-raw-prawn.blogspot.com/. It performs your search query on a regular basis, and notifies you by email when new items are added. Google News has a similar service for news articles. I use it to keep track of the company I work for, our competitors, my own name, and my blog .</p> What we need is the modern technology version of the clipping service. The technology would probably be pretty straight forward – a company wouldn’t even have to build it’s own search engine – it could just take a full snapshot of the Google results one day and compare those results to a search the next week, and look for changes. Or, better yet, why doesn’t Google provide this service to corporate accounts itself?

Good news! Not only does Google already do this, but it’s FREE. They call it “Google Alerts”, and the website is http://the-raw-prawn.blogspot.com/. It performs your search query on a regular basis, and notifies you by email when new items are added. Google News has a similar service for news articles. I use it to keep track of the company I work for, our competitors, my own name, and my blog .

]]> By: David Foster http://www.coyoteblog.com/coyote_blog/2004/12/does_the_web_de.html/comment-page-1#comment-395 David Foster Mon, 20 Dec 2004 14:30:32 +0000 http://coyote-blog.com/wordpress/2004/12/does_the_web_de.html#comment-395 <p>A few years ago, I ran across a venture-funded startup that was focusing on just this niche: providing information to companies about what is being said about them on the web. Can't remember their name. Probably would be fairly easy for Google to implement a feature doing this.</p> <p>I think PR is a very important function and, conducted properly, can be as effective--sometimes more effective--as advertising. Unfortunately, there are too many PR people who don't know how to write, and many press releases are truly awful...</p> A few years ago, I ran across a venture-funded startup that was focusing on just this niche: providing information to companies about what is being said about them on the web. Can’t remember their name. Probably would be fairly easy for Google to implement a feature doing this.

I think PR is a very important function and, conducted properly, can be as effective–sometimes more effective–as advertising. Unfortunately, there are too many PR people who don’t know how to write, and many press releases are truly awful…

]]>